Pride Month: Luxury fashion brands supporting LGBTQIA+ communities

Pride fashion: Luxury fashion brands supporting LGBTQIA+ communities

Luxury fashion brands supporting LGBTQIA+ communities


In honor of the Stonewall riots in New York City on June 28, the month of June is dedicated to honoring the LGBTQIA+ community's freedom, culture, and rights in society.


Some luxury fashion brands released "pride month" inspired campaigns to show their support for the LGBTQIA+ community. 

  The Stonewall riots, also known as the Stonewall uprising or the Stonewall revolt, were a series of spontaneous demonstrations by members of the gay community in reaction to a police raid on the Stonewall Inn in New York City's Greenwich Village neighborhood on June 28, 1969.

The riots are largely regarded as a watershed moment in the gay liberation movement and the battle for LGBT rights in the United States in the 20th century.

 


In support of the LGBTQIA+ community, some luxury brand collections have been released.


1. H&M


The Beyond the Rainbow campaign was launched by Retailer H&M to inspire people to share their unique values and to promote fundamental values such as diversity, fairness and transparency.


 
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2. BALENCIAGA


The premium fashion company, which previously collaborated with Crocs to launch the Stiletto Crocs, unveiled its Pride designs during Demna Gvasalia's pre-fall 21 collections.


Hoodies, T-shirts, hats, and sweaters are included in the collection, with 15% of purchases sales amount to be donated to The Trevor Project, an LGBTQIA+ suicide prevention support Project.


3 LEVI’S


Through their Pride collection, American apparel manufacturer Levi's is raising funds for OutRight Action International, which advocates for the rights of individuals in the LGBTQIA+ community.


The collection, which includes denim, bucket hats, and bumbags.


4. SAVAGE X FENTY


Rihanna's lingerie brand Savage x Fenty is known for its inclusivity released their Savage x Pride collection, which includes a dual-gender assortment of mesh bras with rainbow embroidery and matching underwear, garter belt


The Savage x Pride collection includes a dual-gender assortment of mesh bras with rainbow embroidery and matching underwear, garter belts, boxer shorts, knee-high stockings, smoking jackets, and more.


Read More: First-time transgenders allowed in Miss India


Source: South African

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